A Vision of Virtual Events in 2031
Virtual events are here to stay. Since March 2020 they have become ingrained in the digital marketing strategy for businesses from all walks of life,…
Virtual events are here to stay. Since March 2020 they have become ingrained in the digital marketing strategy for businesses from all walks of life,…
Event marketers have demonstrated resilience and innovation over the last 18 months – pivoting strategies, dealing with cancellations and shifting priorities. Now is the time…
Does your organization have a podcast? For a while now, podcast producers have been using live video to record their shows, while getting live questions…
Marketing via events is as old as events themselves. With all due diligence in place, it’s the proven way to engage customers and prospects, to…
Are you and your team ready for the new virtual sales climate? Sales should be a pull process, not a push process. People love to…
Over the past 6 months, Fever Content, a boutique digital marketing agency based in Los Angeles, crafted and executed multi-channel marketing campaigns for the DOC…
Kathryn Frankson is global event marketer, revenue driver and self-proclaimed FOMO sufferer at Informa. With a career in the sector spanning over a decade, Kathryn…
Over 60% of event organisers say that using metrics to effectively measure event performance is a key challenge they are hoping to tackle over the…