Measuring the impact of a SaaS brand marketing event

Over 60% of event organisers say that using metrics to effectively measure event performance is a key challenge they are hoping to tackle over the coming years. So, where do you find the metrics to effectively measure and report on the performance of a brand marketing event?

In this session, Explori’s Content Marketing Lead, Natalie Campbell-Reid, reveals insider tips on how to prove the impact of events on your business. Attend to learn:

The must-have metrics for reporting event performance

How to leverage your event tech stack

Translating data into actionable insights

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