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Adam Parry

Adam Parry

Samsung Life Unstoppable: Who said virtual can’t be as good as real life?

In May 2020, brands were still reeling from the shockwaves of Covid-19, comms strategies were on pause, or reliant on webinars. Samsung challenged Smyle to deliver a digital antidote to this virtual ‘sea of sameness’.

The response was Life Unstoppable, a live, immersive virtual launch hosted in a hyper-realistic 3D home, built using a world-first application of gaming platform, Unreal Engine.

Join Smyle’s Founder & Innovation Director, Matt Margetson who will showcase the results of a product launch that delivered powerful emotional resonance and raised the bar for virtual experiences of the future.

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