The Experience Trend Lab: Cutting Edge Tools & Tech
No retrospectives here! Join us for a forward-looking Experience Trend Lab discussing the cutting-edge tools and tech which are reaching the advertising and marketing world.…
Day: 25 June 2021
The Implications EU GDPR and UK GDPR has on #EventTech Businesses in North America
Since the United Kingdom left the European Union, two data protection regulations are running in parallel – the ‘original’ EU GDPR and the new UK…
A New, Hybrid Normal: How Technology Powers the Future of Live Events
If you’ve been anywhere near the internet in the last few months, odds are you’ve heard the term “hybrid”: hybrid events, hybrid work, hybrid learning,…
Panel Discussion: Assessment Based Marketing – The future of personalisation
We discuss and share case studies on how marketers are using Assessment Based Marketing to: Learn about their customer pains and challenges in minutes to…
Building A Bulletproof Business
Excellence. It’s the focus of every leader. Avoid the blindspots and learn the techniques of today’s top performing managers and executives. IDENTIFY – How to…
The DNA and Intersection of Engagement
The design of an engagement plan for concurrent live and virtual attendees at an event is an art in itself. In this session attendees will…
Create Leads: Virtual Events & Marketing Automation
I will be discussing integration to marketing automation tools like Marketo, Eloqua, Hubspot, and Mailchimp. We will be speaking about lead nurturing processes and the…
Top tech to embrace to achieve effective gamification
People thrive on human interaction, so what do we do when it isn’t possible? Create engaging and ever evolving ways for them to connect virtually.…
Underutlized to Monetized: The business opportunity
As you know Uber and AirBnB are platforms that turn highly underutilized assets into monetization opportunities for ‘sellers’. So the internet ensures sellers can find…
Create an event technology strategy that’s hybrid proof
So you just figured out virtual, but now you have to figure out hybrid… but what does hybrid even mean? Two audiences. Two events. Countless…
