|Josh King is sales & marketing leader who has worked with an array of the world’s leading brands including LinkedIn, Bentley and HubSpot. He’s an experienced Growth Strategist, Marketing Specialist, Speaker and Avid Traveller. Josh works across a portfolio of brands including emc3, Dependable Forces and Venue Mappers and loves chatting all things marketing and events related.|
- How long have you worked in the events industry and what keeps you interested in it?
I’m Sales & Marketing Director at emc3, a global creative communications agency who have helped brands including LinkedIn, HubSpot, and Drift drive sales, brand awareness and engagement through the live events and virtual experiences that we curate and produce. I’ve worked in marketing and events for over a decade and have been with the emc3 team for 7 years. We’re a creative team who love to push boundaries, which always keeps things interesting!
- Best (and worst?) moments working in the events industry?
I love my job. Every day is different. I’m lucky to interact with amazing people from around the world who have one big thing in common – they want to push boundaries. Whether we’re hosting a live event for 24,000 people featuring Michelle Obama and Serena Williams or we’re delivering an immersive virtual event for the United Nations featuring Gordon Brown, we’re constantly innovating.
- What was the last event on which you worked?
We’ve produced 2 virtual tradeshows over the last couple of weeks that attracted over 5,000 attendees. The client loved the events so much they are running another 4 with us later this year which will be hybrid!
- From your experience, what’s the best way to utilise tech at an event?
I love the way tech can be utilised to capture data at events. You can delve into the details to really understand what parts of an event are resonating most with an attendee and use these actionable insights when interpreting your data to craft your event marketing strategy in the future.
- We all learn from our mistakes! What was the biggest lesson you learned from a mistake since being in the industry?
Learn how to say no. I spent years overstretching myself and taking on too much which ultimately made me less impactful in my role. It’s important to work smarter not harder. Don’t confuse working hard with getting more done. If you want to be successful, time management is key. Hard work does not equal success. Yes, it can be a component of success, but only when hard work is applied to the right tasks and activities. Only when you combine it with working smart. We often glamourise overworking. My advice may sound counterintuitive, but balance is key.
- What are you most looking forward to at Event Tech Live?
I love interacting and engaging with the amazing sponsors and speakers at ETL every year. It’s an event that brings together thought leaders from across the industry and I’m excited to be a part of it!
- What do events, such as ETL, mean to you?
Events like ETL are integral our industry. They inspire innovation, collaboration and real change.
- What can our delegates expect to take away from your session at ETL?
Our first hybrid event was back in 2014 and we’ve produced over 70 digital experiences since then. I’m going to be sharing our fool proof methodology which will help you produce world class hybrid events. We will be cover some key topics:
• How digital technology is reshaping the events industry.
• The key challenges associated with hybrid events.
• How to overcome these challenges to produce impactful and engaging hybrid experiences.
- Which one piece of tech couldn’t you live without?
We’re a certified partner of Hopin and it’s a platform that has been essential to the growth of our business over the last 14 months. We’ve been working with their team to push boundaries in the virtual events space and it’s exciting to see how the platform is evolving. If you’ve not checked it out, I’d highly recommend it!
- Most pointless tech you have purchased?
I purchased a footbath a few years ago to relax and recharge with some beautiful scented candles and jazz music after a long day on site. We’ve all been there. Your feet are aching, you’re exhausted and you just need some TLC. It malfunctioned after a few weeks and I have been heartbroken ever since. RIP.
Join Josh for his session: How to Create Impactful & Engaging Hybrid Experiences
at ETL US & Canada on June 9th on the Smart Stage – Book your ticket here