Immersive Entertainment – The New Special Sauce!

In this 30-minute session, industry leader and specialist in the immersive out-of-home entertainment landscape will give a overview of the application of interactive entertainment into the event and venue mix, and how new tech is driving a new business realization – along with an observation of a new business model that is driving new investment.

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Adam Parry

Adam Parry is the co-founder and editor of the event industry’s global online magazine, www.eventindustrynews.com (EIN). 
 As an avid technology evangelist, Adam coupled his 10+ years’ experience in the event industry with his passion for the latest tech trends to co-create Event Tech Live, Europe’s only show dedicated to event technology. On top of this, Adam is also the co-organiser of the Event Technology Awards, a world-renowned awards scheme showcasing the very best in event technology.
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