When was the last time you reviewed your customer journey?
From registration through to how a customer interacted with content on an event website or at a physical event, do you really understand what makes your audience tick? What really sets up your exhibitors or attendees up for a successful event?
In this session your panel will discuss the benefits of reviewing your customer journey and making your data work for you so that you can standardize processes, capture more accurate and measurable data and provide actionable insights based on interactions with your events.
With over 45 years of experience between them, hear from industry experts Sophie Holt from event insight platform Explori, Dr. Baris Onay a veteran of change in our industry and Matt Coyne, founder of Twigged and the Waves Connects podcast as they share their experiences on how you could be using data better with your events and what it could look like with a more standardized approach to data collection.
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