By Luke Brown, Managing Director, Event Management at Bray Leino
The possibility for hybrid events in 2021 and beyond is truly limitless. The events industry has reached a point where organisers have been compelled to blend both digital and physical audiences. 35% of Bray Leino Events’ global clients are already planning to continue their hybrid event journey going into 2022.
Brands that pivoted their events and marketing towards hybrid models have now reaped the rewards of in-person relationship building and engagement while also capitalising on the flexibility and inclusivity of virtual elements. Some people may still not feel comfortable attending large-scale events or be medically vulnerable, and hybrid events present an opportunity for brands to create memorable experiences while the industry continues to adapt to the ‘new normal’.