Learn about the good, bad and ugly from the last year and the best practice that has emerged for event organisers in digital from lead generation to digital sponsorship.
In this session, you will learn:
- How to capture good quality leads, nurture and convert.
- How to generate revenue using data and digital
- Engage your audience year round with 365 content campaigns
- How best to utilise first party data as we move to a cookieless world
- Benchmarks and what is good for attendee marketing – virtual & live
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