Meet the speaker: Jason Popp

With over 25 years of experience in international business, including ten living outside the US, Jason brings first-hand knowledge of the global marketplace to US businesses.

Jason is currently President and CEO of Moss, a global production partner for branded experiences. Previously he was President of International, for GES, the leading service supplier to the global events and experiential marketing industry. Additionally, Jason is a board director at InGo, a provider of social marketing for both virtual and in-person events and is on the Advisory Board of the Virtual Events Institute.

Jason is a graduate of Harvard Business School and is a regular speaker and thought leader on events and experiential marketing and has presented on five continents in 10 countries and has published numerous articles on global business topics.

  • How long have you worked in the events industry and what keeps you interested in it?

    I have spent almost 17 years in the events industry.  It wasn’t the first industry I worked in but I suspect it will be the last!  I love engagement… I think people from different walks of life getting together face to face is a good thing and I really value being a part of that.  It creates understanding, commonality and those are more needed now than ever.

  • Best (and worst?) moments working in the events industry?

    Certainly some of the best moments have been working with the talented teams that I’ve led at GES and now at Moss.  I have such an appreciation for the diverse talents that our teams have, whether they are design, engineering, labor scheduling, procurement or production.  I remain in awe at what people bring to their roles each day.

    Worst moments… I guess that would be some of those nights where we stayed up until the wee hours to get a show built and then were first back in the next morning.  There is only so much pizza and Red Bull to sustain that kind of schedule!

  • From your experience, what’s the best way to utilise tech at an event?

    I love anything that tracks real behavior on the show floor, whether it is engagement with a particular exhibitor’s booth or a particular presenter’s content.  True tracking – via NFC, Bluetooth, RFID, etc. gets you beyond “intent” and instead to true action.

  • What do events, such as ETL, mean to you?

    For me it means sharing valuable experiences.  Event profs are looking all the time at creative applications of event tech and ETL is a great forum to share those.

  • What can our delegates expect to take away from your session at ETL?

    My fellow panelists and I are going to talk about how marketing via events may change now that we have different ingredients in the mix, such as virtual and hybrid formats.  Since we’re prognosticating it should be fun!

  • Which one piece of tech couldn’t you live without?

    I need something to count my steps… I’m a relentless measurer of things.  I wore a Fitbit for many years and have now transitioned to an Apple Watch.  I rarely look at the time but often look at my activity.

Join Jason for his session: The Future of Events as Marketing Vehicles at
ETL US & Canada on June 9th on The Main Stage – Book your ticket here

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