Leveraging influencers for event content & amplification – Event Tech Live London 2022

A staggering 90% of respondents to a recent marketing survey indicated that they believe influencer marketing to be effective. And yet, according to a CMO Council report, only 33% of C-level business leaders report having a formal strategy in place.

In this session, you’ll learn from virtual event strategist and partnerships expert Mike Allton, how to identify and work with influencers, what influencer marketing even means, and how to structure a program that enhances your event strategy, demonstrates ROI, and has influencers asking to be a part of.

Key takeaways:

– Understand the different levels and types of influencer marketing
– Navigate the details that make the difference when it comes to working with influencers
– Visualise the kind of strategy and framework that will support your event goals.