ETL Ambassador Spotlight: Paul Woodward

Paul Woodward acts as an advisor and consultant to the global exhibition and events industry as Chairman of Paul Woodward Advisory. Prior to this, he was the managing director of UFI, the global association of the exhibition industry from 2010 – 2015. There, he was responsible for all UFI activities and events as well as for the operations of its offices in around the world.

Before taking up the UFI role, Paul was based in Hong Kong for 25 years. In 2000 he founded Business Strategies Group Ltd., a business intelligence and strategy consulting firm serving the business media and events industries. Paul is now also the chairman of BSG.

Originally a business journalist, Paul worked from 1985 until 2000 for the publishing and exhibitions business which now operates as Informa Markets Asia. He was a director of that business responsible for new business development and strategy in Asia.

How would you describe Event Tech Live to someone who has never been?

The premier forum showcasing the latest event tech

How has the event technology landscape evolved over the years?

Many great new ideas presented. Still a lag in many event organisers adopting them.

What makes Event Tech Live a unique event compared to others in the industry?

Nothing else has this sharp focus on the key issues of event technology.

Who do you think would make for a great keynote speaker or panel discussion at Event Tech Live?

Ade Allenby

What work / productivity tool could you not live without?


What’s your favourite piece of personal tech?


Thinking about technology terms, slang or acronyms which one do you hate the most and why?


If you could invite any fictional character to be a keynote speaker at the event, who would it be and why?

Phileas Fogg

If event technology had a personality, what kind of personality traits do you think it would have?

Exciting but unnerving