By Alex Hughes, Co-founder, Totem Hybrid Events
Covid-19 was a ‘reset’ moment for the events industry. We stopped, we worried, and we all responded in different ways to that moment – and we are still adapting to the ripples of change.
Alongside that reset, something else happened – something which came as a surprise to many. We saw Environmental, Social and Governance (ESG) issues move into the foreground for business, something which it had been able to marginalise or ignore for too long. The onus shifted onto what big business can do to help society and the wider world.
In that moment of pause for the events world, many of us thought about our ESG responsibilities much more seriously – and also about the potential for reputational damage by ignoring these issues.