• Home
  • About
  • Register
  • Las Vegas
    • Agenda
    • Register
    • Apply to speak
    • Exhibitors
    • Sponsors
    • Exhibiting
    • Startups
    • Visitor Information
    • Hotels / Accommodation
    • Attendance Justification
  • London
    • On-Demand
    • Exhibiting
    • Exhibitors
    • Sponsors
    • Digital Twin
    • Hotels / Accomodation
    • North America Tech Hub
    • Startups
    • Attendance Justification
  • Awards
  • Virtual Event Hub
  • News
    • Newsletter
  • Podcasts
  • Contact
    Sign in
    • Home
    • About
    • Register
    • Las Vegas
      • Agenda
      • Register
      • Apply to speak
      • Exhibitors
      • Sponsors
      • Exhibiting
      • Startups
      • Visitor Information
      • Hotels / Accommodation
      • Attendance Justification
    • London
      • On-Demand
      • Exhibiting
      • Exhibitors
      • Sponsors
      • Digital Twin
      • Hotels / Accomodation
      • North America Tech Hub
      • Startups
      • Attendance Justification
    • Awards
    • Virtual Event Hub
    • News
      • Newsletter
    • Podcasts
    • Contact

    Day: 20 May 2021

    Meet the speaker: Jason Allan Scott

    Jason Allan Scott is an award-winning Entrepreneur, Podcaster, and Bestselling Author. Various media and social media platforms including Amazon have called me Scott a top…

    Profile photo ofpunchtownparry
    Adam Parry 20th May 2021

    Meet the speaker: Kathryn Frankson

    Kathryn Frankson is the Director of Event Marketing at Informa, the global leader in specialized events and event intelligence. After 48 straight quarters selling exhibition…

    Profile photo ofpunchtownparry
    Adam Parry 20th May 2021

    Meet the speaker: Mahoganey Jones

    Mahoganey Jones is an event expert and strategist who produces exceptionally planned & revenue generating events. With over 20 years in the event planning industry, she…

    Profile photo ofpunchtownparry
    Adam Parry 20th May 2021

    Search

    Content Finder

    Recent Articles

    • Innovative digital marketing group based in the UK installs ROE Jasper LED wall in fresh studio build
    • Unlock audio opportunities with ListenTALK at your next hybrid event
    • Sponsored Games from Duelbox are Coming to Live Sports
    • Register for Event Tech Live Las Vegas 2023
    • Event Tech Live Launchpad Competition to make Stateside Debut

    Recent Jobs

    • Sales Development Representative

      • Anywhere
      • Full Time
    • Proqis

      EVENT MANAGER AT PROQIS

      • Remote
      • Proqis
      • Full Time
    • Konduko

      Job opportunity: Vice President Business Development – North America Open to candidates globally

      • Anywhere
      • Konduko
    © 2023 - Event Tech Live - organised by Event Industry News
    • Home
    • Contact
    • Terms of Service
    • Privacy Policy & Cookies

    Forum Description

    Jason Allan Scott is an award-winning Entrepreneur, Podcaster, and Bestselling Author. Various media and social media platforms including Amazon have called me Scott a top influencer on the web, Double Dutch said he is one of the most influential Event Professionals in the world as did Eventbrite. Jason was recognized as a top 100 small business for my Podcast Production and Teaching Platform and invited to Number 10 Downing Street.

    Scott has helped ILEA UK, Arsenal FC, Fulham University, Small Business UK, Google, Canvas Planner, TFN, The Marketing Society, BBC, Marvel, Asemblr, EventMB, WB, Interguide and Holmes Place grow through events, sales, and online marketing.

    His online marketing has generated several million visitors (38% of them spend money on paid ads), his podcasts generate over 100 000 listens per month, Jason's YouTube videos have had over 1 million views and my podcast school has had a 98% success rate since starting. Jason also started an aesthetic cosmetic technology firm in 2012, Lokkima, for his father selling, franchising and renting aesthetic cosmetic technology machinery.

    Scott has spoken at over 210 conferences, events, and companies around the world. He also helps people to use podcasts for their business and brand, www.apodcastcompany.com and is now focused on helping the struggling hospitality industry with Kopus. Anyspace a Workplace

    • How long have you worked in the events industry and what keeps you interested in it? 

      14 years, OMG I AM an OG, the people and the problems that we solve while making memories keeps me interested.

    • Best (and worst?) moments working in the events industry?

      No job is perfect, that's for sure, but it seems like you have to have thick skin to make it in events.

      If the world of events is a jungle, event assistants are like the rodents scavenging for insects on the forest floor—constantly hungry, vulnerable to all sorts of predators, and barely equipped with enough adaptations to survive. Almost invisible but necessary, these people consciously decide to put their self-respect aside in the hopes of one day becoming a carbon copy of their boss. 

      Despite the constant psychological and physical torture, they are subjected to, the amount of respect they have for their clients and boss's generally has no limits. I started as an event assistant in Tiger Tiger, Haymarket, London—to sum it up, it was like being the assistant to the assistant. 

      I spent my time answering emails, buying Coke Zero, picking up lunch orders, buying pens, sharpening pencils, changing flowers, and making coffee. Basically, I did everything but plan an event.

      I would not even see the event plans, checklists, etc. let alone the events. No—actually, I did see the event plans the day before the event, where my responsibilities included picking up extra toilet paper, straws, and folding napkins. Months later, I attended my first event, to work, everybody was stressed out and tired. But the planner never showed it.  I learned that you need to be calm and you need to do everything in your power to allow the client, the product, or the point of the event to manifest itself.

      Of course, there are no working hours. During the events that followed, I get to work by 9 AM and never leave before 11 PM—sometimes way after 2 AM. I never complained: Secretly, the whole ordeal still gives me a little pleasure.

    • What was the last event on which you worked?

      Feb 2020

      Bali

      298 pax

      Urban Digital Creative Conference for Digital Nomads.

      Titled is “How Anyone Can Learn to Build a Product Less Than 1 Year and Travel”.

      The promise and premise were simple: learn from highly successful professionals and network with hundreds of like-minded people who share your goals and vision. 

      Come learn, grow and meet your future business partners, employers, mentors, and best friends.

    • From your experience, what’s the best way to utilise tech at an event?

      Event technology has changed the way we invite, outreach, run and promote events. 

      Consumers want to have fully integrated mobile experiences during events,  I believe the best way to utilize tech at an event is to use current apps instead of creating new ones, everyone is using slack so why not have a slack channel that answers questions, or a WhatsApp group for attendees, or guests at an event - look at using the intercom or a bot to answer popular questions such as where is the toilet, who is the next speaker, how do I find x, can you drop a pin to show me how to find my next meeting. 

      We need to stop making apps, and use current tech in a way that provides a seamless experience from phone to roam...ing the event and event spaces themselves. 

      We need to focus on mobile, place more emphasis on complete experiences over transactions, in-venue cloud-based systems rather than terminal-driven access are just some of the key trends that I hope to see, and no more long lines for lanyards and to sign-in would be just the best future. 

    • We all learn from our mistakes! What was the biggest lesson you learned from a mistake since being in the industry?

      “The only real mistake is the one from which we learn nothing.” 

      Anyone who has been in events for any amount of time has come up with a process for working. Having a process is good, but be careful that it does not overshadow the project itself or the people involved.

      I was reminded of this a few years ago in a project that was going badly. The simple reality was that I was not getting along with the project manager who was appointed by the client. Our personalities clashed almost from the start, as I found his feedback and requests to be misguided and his personality abrasive. At the same time, I am sure he found me unhelpful and combative because I was unwilling to honor all of his requests.

      As frustration grew, I tried to fall back on our process as a way of adding structure to the relationship and trying to get it back on track. If he made a request that took us outside of our normal process, I explained how we could not do it without setting the project back in both time and budget. The worse the project got, the more I deferred to our process, until the client, exasperated to the limit, told me that I seemed to care more about our process than the event.

      My plan had backfired. I had tried to lean on our process in order to fix the problems, instead of having a difficult confrontation and dealing with the real issue — the fact that personality clashes were becoming strained to the point that nothing was being accomplished.

      Eventually, we reset the project by calling for a meeting to clear the air and address the problems honestly so that we could move forward. While I continued as the project lead on our side, I brought in another team member, someone who did not have a rocky history with the client’s project manager, to handle the day-to-day communications. Even though she acted as little more than an interpreter for me in many cases, the fresh voice and personality from our side did wonders for the relationship, and the project manager responded to our new team member much better than she had to me.

      Additionally, we looked at the client’s requests a little more deeply and, rather than dismissing them outright because they deviated from our normal process, tried to identify the reasoning behind each request so that we could honor them in the spirit in which they were made (which we normally do anyway). We realized that those requests didn’t really affect our normal process in a big way. Any deviation was minor, and the relationship and the project were much better off with the flexibility in our process.

      Of course, you need to strike a balance. A process exists for a reason, and if you abandon it whenever anyone shows resistance, then there is little point in having a process at all. That being said, any good process has some flexibility to accommodate the different needs of clients and projects.

      Lesson learned: Followed blindly, no process will save you from having to deal with difficult personalities or bumps in the road. A process is meant to help a project along, not to be hidden behind when the going gets tough.

    • What are you most looking forward to at Event Tech Live?

      We don’t appreciate what we have until it’s gone. Freedom is like that. It’s like air. When you have it, you don’t notice it, so what am I most looking forward to at ETL? 

      Seeing friends and peers in our industry is a category in its own right. 

      So other than most looking forward to that, I am looking forward to seeing engaging, entertaining, brand-building event technology.

    • What do events, such as ETL, mean to you?

      One of the main reasons I love events, like ETL, is that attending events help build communication and helps to earn trust. 

      To feel part of something much bigger. To feel connected to others in a similar group, profession or position. To ask questions. To build rapport. And to connect with new or existing contacts and develop long-lasting relationships.

      Events are also the perfect way to generate immediate feedback from your audience. I love to ask questions and delve more deeply into queries at events on my ideas, talking subjects, and event technology.

    • What can our delegates expect to take away from your session at ETL?

      We are in the midst of a new age of revolution that is creating sweeping changes across all layers of society. Mark Gilbreath takes the principles which enabled the meteoric rise of such services as Uber and Airbnb, and applies them to office space in order to revolutionize how and where we work.

      Mark is the founder of LiquidSpace, the first end-to-end digital platform for flexible office procurement, combining powerful, technology-driven solutions with real-time space availability across the industry’s largest, most diverse marketplace for workspace solutions. Mark is an experienced entrepreneur, highly effective leader and powerful voice in the commercial real estate industry. In 2016, Mark fundamentally transformed the fragmented real estate industry by introducing a unified network experience designed to bring each member of the complex commercial real estate supply chain together into a single, cohesive network. Engineered to simplify the discovery and transaction of office space, the advanced LiquidSpace network seamlessly connects more than 60,000 growing teams and professionals looking for space, with over 2,200 verified venue partners, space providers, real estate professionals, and service providers. Mark spent 25+ years in the technology industry.

    • Which one piece of tech couldn’t you live without? 

      The World Wide Web and my Tamagotchis

    • Most pointless tech you have purchased? 

      I purchased a piece of tech called, SociaMonials -  stay away...stay far far far away. 

    Join Jason for his session: Underutlized to Monetized: The business opportunity.
    at ETL US & Canada on June 9th on the Smart Stage – Book your ticket here

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    __stripe_mid1 yearStripe sets this cookie cookie to process payments.
    __stripe_sid30 minutesStripe sets this cookie cookie to process payments.
    AWSELBsessionAssociated with Amazon Web Services and created by Elastic Load Balancing, AWSELB cookie is used to manage sticky sessions across production servers.
    cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    CookieLawInfoConsent1 yearRecords the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.
    elementorneverThis cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time.
    PHPSESSIDsessionThis cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    CookieDurationDescription
    __cf_bm30 minutesThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
    bcookie2 yearsLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
    bscookie2 yearsLinkedIn sets this cookie to store performed actions on the website.
    langsessionLinkedIn sets this cookie to remember a user's language setting.
    lidc1 dayLinkedIn sets the lidc cookie to facilitate data center selection.
    UserMatchHistory1 monthLinkedIn sets this cookie for LinkedIn Ads ID syncing.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    CookieDurationDescription
    AWSELBCORS5 minutesThis cookie is used by Elastic Load Balancing from Amazon Web Services to effectively balance load on the servers.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    CookieDurationDescription
    _gcl_au3 monthsProvided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
    _session_idsessionCookie set by G2 to store the visitor’s navigation by recording the landing pages. This allows the website to present products and indicate the efficiency of the website.
    at-randneverAddThis sets this cookie to track page visits, sources of traffic and share counts.
    CONSENT2 yearsYouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
    uvc1 year 1 monthSet by addthis.com to determine the usage of addthis.com service.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    CookieDurationDescription
    _fbp3 monthsThis cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
    did1 yearArbor sets this cookie to show targeted ads to site visitors.This cookie expires after 2 months or 1 year.
    fr3 monthsFacebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
    IDE1 year 24 daysGoogle DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile.
    personalization_id2 yearsTwitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting.
    test_cookie15 minutesThe test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.
    VISITOR_INFO1_LIVE5 months 27 daysA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
    YSCsessionYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
    yt-remote-connected-devicesneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
    yt-remote-device-idneverYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
    yt.innertube::nextIdneverThis cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
    yt.innertube::requestsneverThis cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    CookieDurationDescription
    _project_x_sessionsessionNo description
    AnalyticsSyncHistory1 monthNo description
    CSRF-TOKENsessionNo description
    currentLanguage1 yearNo description available.
    did_compat1 yearNo description available.
    li_gc2 yearsNo description
    m2 yearsNo description available.
    muc_ads2 yearsNo description
    pixelcat_id1 yearNo description
    SAVE & ACCEPT
    Powered by CookieYes Logo

    Report

    There was a problem reporting this post.

    Harassment or bullying behavior
    Contains mature or sensitive content
    Contains misleading or false information
    Contains abusive or derogatory content
    Contains spam, fake content or potential malware

    Block Member?

    Please confirm you want to block this member.

    You will no longer be able to:

    • See blocked member's posts
    • Mention this member in posts
    • Invite this member to groups
    • Message this member
    • Add this member as a connection

    Please note: This action will also remove this member from your connections and send a report to the site admin. Please allow a few minutes for this process to complete.

    Report

    You have already reported this .
    Clear Clear All