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Adam Parry

Adam Parry

TicketCo launch in the U.S. as part of global expansion

TicketCo has launched in the United States, as part of its ambitious growth plans. 

It has appointed senior industry figure Lauren Pye, (pictured,) a former VP of sales and marketing at Ticketmaster, to lead its U.S. team at its new HQ in San Francisco.

She described TicketCo as a “game changer” for the U.S. events industry. 

The integrated streaming and event payment platform is embarking on significant expansion plans following its success in Norway, the UK, Poland and Sweden. It also plans to add Germany and the Netherlands to its key European territories in 2022. Its cloud-based platform is the world’s only truly hybrid solution on the market. 

Kaare Bottolfsen, TicketCo CEO and co-founder said: “This is an exciting milestone in our rapid growth story. The U.S. has a strong event industry and we’re already making great progress there. We believe we have designed the perfect hybrid event sales and streaming platform for organisers and that it will be embraced by more territories.” 

Lauren Pye, Vice President of Sales, added: “TicketCo is exactly what the U.S. events industry needs and hasn’t been offered yet. It’s a game changer, I’ve not seen another company offer ticketing, live streaming, and video on demand, seamlessly built into one platform. They all bring in integrations and outside partners to fill in their gaps. TicketCo has experienced great success in Europe as a disruptor and I’m looking forward to delivering the same impact in the U.S.” 

The North American Rugby League is the first U.S based client to partner with the tech company. It signed a multi-year league level agreement to provide its clubs with ticketing and streaming, 

“TicketCo is exactly the organizer-focused, all-in-one solution NA Rugby and our clubs need to easily sell and engage with our growing fan base,” said CEO Robert Curtis.

Earlier this year TicketCo was awarded Best Sales Solution and Best Pivot from Physical to Virtual at the Event Technology Awards in London. The platform provides mobile-first cashless technology that enables organisers to sell tickets and promote offers on food, drink and merchandise.

Its online broadcasting service, TicketCo Media Services, is available on any device and provides a secure paywall. Its clients include London’s Southbank Centre, Birmingham, Royal Ballet, Wise Children, RFU Championship club Bedford Blues and Scottish Championship football club Kilmarnock.