Dawn Farrow, Founder and CEO of Boom ENTS and Boom SPORT, is a performance marketing specialist for some of the best known entertainment brands and live events and experiences in the U.K.
She founded Boom in 2012 to become the first female agency CEO servicing not just theatre but also outdoor events and festivals, family theatre, immersive entertainment, consumer exhibitions, venues, visitor attractions and celebrity social media. In 2018 she launched Boom SPORT to progress her passion for effective ways to sell tickets through smart campaign planning, and to capitalise on the growth of the live sports event market.
Dawn’s success has been recognised by a series of high profile organisations. In 2016 she was recognised in the Women in Marketing Awards as the runner up in ‘Best Leader in Marketing’ and in 2014 was shortlisted in the top 50 of Management Today’s ‘Top 35 Women in Business under 35’. The business was awarded ‘Best New Business’, in the Top 100 UK Start Up Awards in 2015 and was shortlisted in the top 6 ‘Best Small Agencies’ in the 2016 U.K. Agency Awards.
Before launching Boom, Dawn’s marketing career began at Clear Channel Entertainment, working on the European tours of Andrew Lloyd Webber’s Cats and Starlight Express. She then moved to media agency AKA where she formed a new division tasked with non-traditional theatre productions which led her to work on international tours with brands such as Warner Brothers’ Batman and the arena spectacular, Walking with Dinosaurs.
Boom’s success has driven audiences of millions to more than 170 live events as diverse as The Luna Cinema, Grand Designs Live, BBC Countryfile Live, Dinner at The Twits, Thunderbirds, Monty Python’s Spamalot, The Mousetrap, Disney’s Fantasia, an audience with John Travolta and the smash-hit immersive experience Alice’s Adventures Underground.