Event technology companies have never had more data than they do now. The boom in tech since the start of 2020 has caused unprecedented waves of personal and demographical data to become available to platforms, brands and companies. Swapcard, an event tech company and the virtual event platform that took Expo! Expo! online in 2020, will dive into how they balance the responsibility of accessing client data with using it to optimize user experiences. Including using artificial intelligence.
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