Megan Powers has vast experience in the meetings and events industry. She’s worked in marketing for tech companies, in a venue, as a planner, and in audio-visual production sales, before starting her own business. All of this experience gives her a unique lens through which she sees and approaches events. Founded in 2013, her company Powers of Marketing is a boutique strategic marketing communication agency, providing product marketing, podcast hosting, strategy consultation, training, content development, and community-building to organizations seeking to strategically market themselves through content and events. Megan is passionate about being face-to-face for events AND about the opportunities digital spaces also give us to interact, learn, and grow revenue. Her podcast Making a Marketer is in its fourth season, and covers all aspects of marketing and business.
- How long have you worked in the events industry and what keeps you interested in it?
I’ve been involved in events in one way or another for more than 20 years. I love the magic of the relationships and commerce that happens through events, and the technology that facilitates it!
- Best (and worst?) moments working in the events industry?
The best is hard to choose! I think it’s been when I’ve been able to teach and speak to make a difference for our community. Seeing some pretty amazing events come to life wasn’t too bad either!
- What was the last event on which you worked?
I produced an online corporate town hall for a non-profit client where their senior leadership was able to thank and share the latest news with their largest corporate supporters.
- From your experience, what’s the best way to utilise tech at an event?
This is interesting for me because I used to sell audio-visual production, so I think excellent video & projection first… But I have been really impressed with how so many event technology companies have excelled with great new features so quickly during such a difficult time since March of 2020.
- We all learn from our mistakes! What was the biggest lesson you learned from a mistake since being in the industry?
I learned when people who show you who they are you should believe them–trusting my gut is something I will always do from now on.
- What are you most looking forward to at Event Tech Live?
I want to learn how everyone is deciding to move forward with hybrid and in-person events. I’m hearing chatter on a high-level, but not yet how event organizers are planning to do it.
- What do events, such as ETL, mean to you?
Events are community. Seeing all of our colleagues and friends at events — both online and in person — is unbeatable.
- What can our delegates expect to take away from your session at ETL?
The only constant is change with event technology and marketing. They will learn how much potential audio (social audio and podcasts) has to make a truly positive impact on all of our events with regard to visibility and revenue.
- Which one piece of tech couldn’t you live without?
Mobile phone is too obvious an answer… does my flat iron count? 🙂
- Most pointless tech you have purchased?
I can’t think of any “pointless” tech I’ve purchased!
Join Megan for her session: Use Audio to Add Impact to your Online, Offline, and Hybrid events
at ETL US & Canada on June 8th on the Smart Stage – Book your ticket here