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Adam Parry

Adam Parry

Meet the speaker: Matthew Franks

Matt is Director of Events at DRPG, responsible for the award winning Live events service offering across the group. Providing a fully in-house service solution from strategy, creative and content development through to logistics and production across a variety of sectors.
Matt has been at DRPG for 15 years holding various senior positions growing the service offering. Matt specialises in client relationship service and management and event design and operations.

DRPG is a leading global creative communications company, offering a full integrated in-house service solution, we are one of the biggest agencies in the UK. We continue to grow our global presence with offices in Cologne, Ireland, USA and further plans for expansion in APAC regions in 2022.
  • How long have you worked in the events industry and what keeps you interested in it?

    Over 20 years. There is no other industry like it, the variety of projects, overcoming the impossible! And the great people. Not to mention the stress and grey hairs !

  • Best (and worst?) moments working in the events industry?

    Best moments, pushing boundaries, achieving new things, seeing something that was just a spark of an idea actually get delivered and seeing the look on people’s faces.
    Worst moments, those small and seemingly simple things that take up SOOOO much time (I’m sure we’ve all experienced those, they seem to come and bite us out of nowhere.

  • What was the last event on which you worked?

    Well in terms of a REAL EVENT ….. A large conference for a global telecoms company – you name it, it had it (I’m still holding on to the memory)
    VIRTUAL EVENT – An all singing all dancing Virtual World. 

  • From your experience, what’s the best way to utilise tech at an event?

    The Pandemic has catapulted our industry and we are embracing technology better than ever before. Consumer’s have new expectations and expect technology to be used in a way that add’s value and is not a gimmick. People want to learn and try new things, they want to be wow’d, but there is still a fine line to walk between something new and innovative and something that is a gimmick.

  • We all learn from our mistakes! What was the biggest lesson you learned from a mistake since being in the industry?

    There are many lessons learnt, that’s the best bit about this industry, we are constantly learning and evoling. The biggest lesson to learn is to be willing and open to learn.

  • What are you most looking forward to at Event Tech Live?

    Hearing from others, sharing experiences, learning about new technologies and how they can enhance engaging experiences and interactions.

  • What do events, such as ETL, mean to you?

    A lot, they are an important milestone for us to pause, reflect, look at new opportunities and to take inspiration

  • What can our delegates expect to take away from your session at ETL?

    New things to consider and questions to ponder as part of designing experiences

  • Which one piece of tech couldn’t you live without?

    My laptop, it’s an extension of me

  • Most pointless tech you have purchased?

    A Pager !

Join Matt for his session: Are Blended Experiences the New Norm? at ETL US & Canada
on June 8th on the Omni Stage – Book your ticket here

Event Tech Live London

Days
Hours
Minutes
Seconds

5 Days of Event Tech

100 Sessions 

100 + Exhibitors

3500 Attendees

Get 20% off our Supplier & Buyer Pro Tickets with code "ETL20"