My career as an entrepreneur began after 12 years in the education and consulting sectors in Spain and UK. My prior experience as a Corporate Director, Sales Trainer and Executive Coach working with Executives at companies such as GE Capital, UBS, Lombard Odier, Starwood Hotels, SEAT and Volkswagen proved invaluable when I co-founded Pickevent in London.
With EventsCase, I have gained a deeper understanding of the professional events industry and the technologies around it. I had the great honour of representing the UK Entrepreneurs at CeBIT (Germany), organised by UKTI, and explaining how to set up and build a startup in the UK.
- How long have you worked in the events industry and what keeps you interested in it?
As a Head of Sales within the Higher Education space, events are a big part of the business since 2002. Specifically within the event tech industry, from 2012. My passion remains looking for connecting people. The personal and professional growth that comes from connecting with others is such that I´d love everyone to experience it. - Best (and worst?) moments working in the events industry?
Best: The reward of seeing organisers and attendees have a breakthrough after attending an event. Those experiences change the lives of people. The worst: the last-minute planning we are getting used to with the pandemic as the level of uncertainty has reached the highest point in the industry. - What was the last event on which you worked?
I´m speaking at virtual events regularly every month. Mainly talking about trends in event technology and how to help organisers to achieve their best. - From your experience, what’s the best way to utilise tech at an event?
Unfortunately, tech could be utilised much better if we could participate with clients during the planning process, but many still see tech as an add-on. The best way, when technology is aligned to the event KPIs and is not just a commodity. - We all learn from our mistakes! What was the biggest lesson you learned from a mistake since being in the industry?
To learn to say No and become a trusted advisor to our clients, and for that, it´s important to say No to clients sometimes. - What are you most looking forward to at Event Tech Live?
See what others think about where the industry is heading to. - What do events, such as ETL mean to you?
Best opportunity to connect with meaningful people in the event tech space. - What can our delegates expect to take away from your session at ETL?
No bullshit, we share the good (opportunities) and the bad (risks). - Which one piece of tech couldn’t you live without?
WhatsApp personally, Slack for business. - Most pointless tech you have purchased? (bit of fun)
Ufff, not sure. It was probably my mistake because my goal was not clear rather than the tech itself.
Join Jose for his session: From attraction to retention: a complete framework on audience engagement
at ETL US & Canada on June 9th on the Smart Stage – Book your ticket here
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