It’s been amazing to watch the transformation of events as a marketing channel over the past few years. In many ways, the new reach and engagement potential of events have made them even more valuable for marketers. But short-lived, temporary engagements can often leave both the organization and the event host feeling empty and wondering if there was any depth to the relationship to begin with.Are your attendees not answering your calls after the date? Are you, as the organizer, giving your audience the attention, they crave between date nights? Or is everyone feeling like they’ve been ghosted?Join your very own in-house event data relationship guru, Cvent, as we unpack how you can stay connected and create year-round engagement through both your content and your events – building deeper and more personal relationships with your audience that will last a lifetime!
#ETLVegas23 On-Demand: Will you marry me? The shift from short-term engagement to long-lasting relationships
- By Adam Parry
- May 25, 2023
- 12:14 pm

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Adam Parry
Adam Parry is the co-founder and editor of the event industry’s global online magazine, www.eventindustrynews.com (EIN).
As an avid technology evangelist, Adam coupled his 10+ years’ experience in the event industry with his passion for the latest tech trends to co-create Event Tech Live, Europe’s only show dedicated to event technology. On top of this, Adam is also the co-organiser of the Event Technology Awards, a world-renowned awards scheme showcasing the very best in event technology.
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