It’s been amazing to watch the transformation of events as a marketing channel over the past few years. In many ways, the new reach and engagement potential of events have made them even more valuable for marketers. But short-lived, temporary engagements can often leave both the organization and the event host feeling empty and wondering if there was any depth to the relationship to begin with.Are your attendees not answering your calls after the date? Are you, as the organizer, giving your audience the attention, they crave between date nights? Or is everyone feeling like they’ve been ghosted?Join your very own in-house event data relationship guru, Cvent, as we unpack how you can stay connected and create year-round engagement through both your content and your events – building deeper and more personal relationships with your audience that will last a lifetime!