Event data has come to the forefront of key event stakeholders across marketing, sales, and strategy. This energy is driven by the volume of data, heightened focus on personalization, and desire to craft better attendee, exhibitor, and speaker experiences – whether onsite or online.
But how does today’s event organizer take advantage of these data tailwinds to improve their product and drive more value? This session will focus on providing the key milestones for creating a focused data journey to grow the audience, retain exhibitors, and use a data-driven strategy to drive value for event stakeholders.
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