WeTrack founder Peter Ward highlights the importance of sustainability tracking for any organisation in the events industry. He discusses some best practices for engaging your team, including gamifying your sustainability strategy to focus on targets and achievements that your whole organisation can buy into. Peter focuses on the benefits of effective sustainability tracking and how an organisation of any size can begin their sustainability journey in the right way.
Tracking and gamifying your sustainability journey
- By Adam Parry
- December 2, 2022
- 4:32 pm

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Adam Parry
Adam Parry is the co-founder and editor of the event industry’s global online magazine, www.eventindustrynews.com (EIN).
As an avid technology evangelist, Adam coupled his 10+ years’ experience in the event industry with his passion for the latest tech trends to co-create Event Tech Live, Europe’s only show dedicated to event technology. On top of this, Adam is also the co-organiser of the Event Technology Awards, a world-renowned awards scheme showcasing the very best in event technology.
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