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Adam Parry

Adam Parry

Top 5 Ways to Succeed in Event Marketing in 2021/22

Event marketers have demonstrated resilience and innovation over the last 18 months – pivoting strategies, dealing with cancellations and shifting priorities. Now is the time to get re-energised and laser focused on the areas that will make the difference. Join Francesca, Growth Manager at Tag Digital, to understand how paid media will help you meet your goals for this year.

Learn about the good, the bad and ugly from the last year and the best practice that has emerged for event organisers in digital from lead generation to digital sponsorship.

In this session, you will learn:

  • How to capture good quality leads, nurture and convert.
  • How to generate revenue using data and digital
  • Engage your audience year round with 365 content campaigns
  • How best to utilise first party data as we move to a cookieless world
  • Benchmarks and what is good for attendee marketing – virtual & live Tag Digital are a paid media agency who support the world’s leading event organisers reach their goals using search, social + programmatic.

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