The rules of engagement for brands and the Metaverse now and in the future – Event Tech Live London 2022

From Nike to Accenture, Ferrari to Coca-Cola, global brand superpowers are experimenting, innovating and pushing the boundaries of our current Metaverse tools to connect with the people that matter most to them.

But this has barely scratched the surface of the potential possibilities. How brands activate, businesses connect and humans engage with each other will dramatically change. And we need to be ready.

There’s an overwhelming number of technologies, platforms and creative approaches businesses can leverage across all touchpoints; the way we work, the way we communicate, the way we shop, play and socialise. And there are many more to come.

So, where have we got to since Facebook’s dramatic rebrand to Meta catapulted the concept of ‘the Metaverse’ into the mainstream? And crucially, what’s next for businesses, brands and events?

In this session, we will uncover the essential insights, the critical next steps and what the future looks like for brands and experience-makers as they embark on their Metaverse journey.