Marketing via events is as old as events themselves. With all due diligence in place, it’s the proven way to engage customers and prospects, to launch brands, ideas, create discussions and form relationships in a speedy, cost-effective way.
But how much have virtual and hybrid events, now secure ingredients in the promotion model, impacted on the part events play in the marketing mix?
In this session, Toby Daniels of Adweek, Ray Bugg of Digit and Jason Popp of MOSS share their opinions.
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Responses