The Future of Event Marketing with Kathryn Frankson

Kathryn Frankson is global event marketer, revenue driver and self-proclaimed FOMO sufferer at Informa.

With a career in the sector spanning over a decade, Kathryn has seen it all

In this session, Kathryn discusses what the future holds for event marketing, demand generation and the technology she thinks will be key to delivering on campaigns, with tech evangelist Dahlia El Gazzar.

This session will open up into an audience discussion and Q&A.

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Adam Parry

Adam Parry is the co-founder and editor of the event industry’s global online magazine, www.eventindustrynews.com (EIN). 
 As an avid technology evangelist, Adam coupled his 10+ years’ experience in the event industry with his passion for the latest tech trends to co-create Event Tech Live, Europe’s only show dedicated to event technology. On top of this, Adam is also the co-organiser of the Event Technology Awards, a world-renowned awards scheme showcasing the very best in event technology.
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