The Event Tech Talk Show Season 3 Episode 1: Revolutionising Event Planning – The Power of Digital Twins

EVENT TECH LIVE Background
Event Tech Talk Show Season 3 Episode

Welcome to the first episode of the rebooted Event Tech Talk Show, where we dive into the exciting revival of this podcast set amidst the vibrant backdrop of Event Tech Live London 2024. In this episode, we explore the dynamic world of event technology with Ian Morrison, CEO and co-founder of The Imagination Collaborative. Join us as Ian shares his 35-year journey in the events industry, leading to the formation of a groundbreaking digital solutions venture.

Discover how the concept of digital twins is transforming event planning by providing precise virtual replicas of real-life events. Ian explains how this innovative technology enables event organisers to solve problems before they arise, ensuring a seamless experience for all. Learn about the process of creating digital twins and the numerous benefits they bring to event logistics, sponsorship opportunities, and public safety.

Dive into discussions around the role of storytelling in event pitches and the impact of digital twin technology on sustainability and error management. Explore the potential of AI in shaping the future of event safety and planning, highlighting a vision where digital twins become an indispensable tool in the industry. Tune in for insightful conversations that redefine the future of events.

Adam Parry

Adam Parry is a founder, researcher and content creator, and one of the leading voices in the events industry. With over two decades of experience building conferences, producing original research, and creating content across event tech, marketing tech, and media tech, he brings a unique perspective on where technology and human experience intersect. A regular speaker, podcast host, and guest on industry shows, Adam is known for his optimistic outlook on the future of live experiences and his commitment to helping the industry move forward. Now based in Dubai, he brings a global perspective to his work - connecting ideas, people, and trends from across the world of events.

Event Tech Live show floor at Excel London
Event Tech Live · Excel London

Whatever you’re focused on, the tech is here

The only trade show dedicated entirely to event technology. Two days, four stages, free to attend. 11-12 November 2026, Excel London.

Revenue and Growth – capture the data that wins sponsorship and proves return
Marketing and Audience – tools that lift registrations and bring the right people through the door
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Free to attend · 11-12 November · Excel London
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