The age of Smart Events Creating better event experiences with data – Event Tech Live London 2022

Covid-19 caused considerable disruption to the events industry, providing the impetus for a much-needed evolution. The move towards virtual and hybrid has seen a fundamental change in thinking, empowering the industry to move away from relying on anecdotal evidence of the power of in-person events towards factual, data-driven decisions that have long been the hallmark of digital marketing.

As we reimagine where and how events take shape, how can we learn the lessons of the last few years?

In this session, our panel will discuss the next generation of events…Smart Events. Events that blend data across every touch point of the audience journeys – online and offline.