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Brenda Hobday

SuperStore Systems

About Brenda

Brenda is CEO and co-founder of SuperStore Systems who have developed, the e-commerce platform for event organisers to leverage their key assets.  

Brenda has been involved in the event industry for many years as an organiser, supplier and exhibitor which has given her an in-depth understanding of the issues facing organisers and the importance of year round revenues to sustain event businesses.  

ShowShoppa helps resolve some of the challenges facing event owners in today’s digital age. The drop shipping, multi vendor platform enables organisers to leverage their key assets for year round revenues, exhibitor commitment and enhanced visitor numbers. 

Brenda is also NonExecutive Director of a couple of organisations and CEO of Boss Events who provide event services for organisers including managed teams of staff, digital and event marketing for clients including RHS Chelsea Flower Show, BBC Good Food Shows, Diageo, Automechanika and National Pet Shows.

Speaker's Sessions:

1541675400 - 1541677200
Expo & Engage Stage

Using Event Tech to increase exhibition sales revenue