Creative agency Smyle has created the first ever hybrid edition of the legendary Wella Professionals TrendVision Awards UK & Ireland Finals ceremony, which takes place today at the Roundhouse in London – and, of course, online.
Known as the hairdressing industry’s most prestigious prizes, Wella’s TrendVision Awards has a theme this year of ‘Finally back together’. Smyle has created a ceremony which will offer all the glitz and pageantry attendees have come to expect over its 15-year history, including the launch of new collections from brands including GHD, Robert Eaton, D&J Ambrose and HOB Salons; as well as a catwalk show featuring the models who’ve been styled by this year’s finalists.
But for the first time ever, there will also be a specially curated livestream so that a much wider audience can be part of the action from home.
Smyle has created an hour-long virtual broadcast programme which blends live coverage and special filmed content including backstage footage and interviews with some of the industry stars involved with the event.