Smyle brings virtual element to legendary Wella Professional TrendVision awards for the first time

Creative agency Smyle has created the first ever hybrid edition of the legendary Wella Professionals TrendVision Awards UK & Ireland Finals ceremony, which takes place today at the Roundhouse in London – and, of course, online.

Known as the hairdressing industry’s most prestigious prizes, Wella’s TrendVision Awards has a theme this year of ‘Finally back together’. Smyle has created a ceremony which will offer all the glitz and pageantry attendees have come to expect over its 15-year history, including the launch of new collections from brands including GHD, Robert Eaton, D&J Ambrose and HOB Salons; as well as a catwalk show featuring the models who’ve been styled by this year’s finalists.

But for the first time ever, there will also be a specially curated livestream so that a much wider audience can be part of the action from home.

Smyle has created an hour-long virtual broadcast programme which blends live coverage and special filmed content including backstage footage and interviews with some of the industry stars involved with the event.

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