Revealed: the 5 trends that will shape events in 2022

Including changing expectations in the metaverse, how to combat meeting fatigue and social activism

 Hubilo Technologies Inc, the hybrid and virtual event management technology company, reveals the top 5 trends set to shake up the events industry in 2022.

The forecast comes as the events landscape continues to evolve and expand post-pandemic. Hubilo predicts that technological advances and shifting audience expectations will further drive growth in the events sphere, giving rise to a range of innovative virtual and hybrid solutions. 

  • The metaverse will change expectations for event experiences

Love it or hate it, the metaverse is already impacting the events landscape and changing audience expectations, particularly among tech-savvy and easily distracted Millennials and Generation Z. To win the time and attention of the future’s dominant workforce, events will be less about chronology and speakers and more about exploration and interaction. The end of a standard webinar is coming near, being replaced with live-streamed VR entertainment and Oculus Rift parties as early as next year. 

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