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Adam Parry

Adam Parry

Producing SOPHOS Cybersecurity Summit – the review

We know 2020 accelerated the shift towards the virtual format for many organisers, for a period at least.

In this session, Rich Belcher, Director of livestreaming and production specialist First Sight Media has a candid discussion about SOPHOS EVOLVE a global, multi-day cybersecurity summit, with Chris Weeds, VP Global Sales and Channel Enablement, Sophos and Martin Briggs-Watson, Director of production partner, Distant Object Productions, covering key learnings of such a transition.

Across 15 live shows, an innovative, interactive TV style format, including a mix of live and pre-recorded sessions, across 5 global regions in 7 languages, with high production values, testament to the success was an additional live “replay” of key sessions and adoption of the format by new markets for further rollout.

Reviewing how their traditionally physical flagship event converted to virtual, exceeding KPI’s in all areas and what this means for their events roadmap beyond the pandemic, and the important role production (and more collaboration) will play in the future.

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