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Adam Parry

Adam Parry

On Demand: What does the Metaverse mean for live events?

We’ve seen the virtual events revolution unfold over the last 20 months, but that may have just been the tip of the iceberg…

The possibilities of the Metaverse are growing every day, with innovation and creativity fuelling this new, exciting and connected world. But what does it mean for the events sector?

In this session you’ll learn exactly what the metaverse is and why it will become one of the most important marketing battlefields over the next decade, who the key tech players are and the opportunities it unlocks for brands and event planners.

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