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Adam Parry

Adam Parry

On Demand: Using immersive technologies to deliver better experiences online

Over the last 18 months we have seen a huge rise in online experiences such as virtual conferences, which over time have started to fall flat. Both with audiences who are seeking more interaction and engagement, and with the presenters who are looking for participation and real time feedback.

To combat this we need to start taking the principles of experiential marketing and applying them online. People remember 10% of what they read, 20% of what they watch and 75% of what they do.

We need to encourage virtual audiences to interact, engage and ‘do’ if we want land our key messages. Using technologies from the gaming industry it is now possible to create these engaging experiences online. This session will go through what’s now possible with the latest technologies and how that can be applied beyond virtual conferences to a range of brand experiences.

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