While virtual & hybrid events may have been a necessity for business continuity for some, they have opened new doors for the higher education industry. The speaker will walk through case studies of how universities like UMGC, APUS & Cornell have successfully integrated virtual & hybrid events in every operational aspect across multiple functions like sales, marketing & HR. Moreover, the speaker will share a number of fascinating (and at times, downright creative) ways higher education institutions are embracing online events to connect various audiences together and the role hybrid will play for them in the future (especially in the context of Graduation Ceremonies).
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