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Adam Parry

Adam Parry

NFTs – New opportunities in live-marketing

2021 is the year of the NFTs. They hit the world and hit the headlines. The experts for events and live-marketing at VOK DAMS see great potential for live-marketing integration of NFTs, to offer clients another strong, digital path for brand experience. VOK DAMS summarizes the “Why” and “How” of NFTs in live-marketing in the recently published whitepaper “Boost your Live-Marketing with NFTs”. The whitepaper is available for download here.

NFTs are on the rise. For the first time, blockchain technology is making waves in the art market and marketing. The digital artist “Beeple” auctioned his NFT “Everydays: The First 5000 Days” for over 69 million dollars this year. Companies such as Coca-Cola and Nike or organizations like the German Soccer League (DFL) are using the crypto trend successfully for their marketing. VOK DAMS has also discovered the potential of NFTs for their clients and are using them to transform brand experiences into unique, digital (collectibles) items. From creation to holistic, targeted implementation on the blockchain – it’s about letting target groups participate in the brand, strengthening existing fandom and creating new ones.

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