Jared Hatch is an experiential content marketer based in North America and specializes in creating organizational value that is measurable, global, and socially responsible. He has extensive experience building engaged and collaborative community networks of peers, functional experts, and industry leaders through online and offline events that are unique, growth-oriented, generative, and, above all, metrics-driven to preserve, extend, and enhance a brand’s value and its objectives. As Experiential Marketing Director for NYC-based boutique experience agency Surprise & Delight, and pre-pandemic Head of Conferences and Events for North America at a global technology organization, he spearheaded experiences designed to spark immediate community formation around knowledge-sharing, elevating perceived and measurable brand value, and fostering brand engagement that lasts through a blend of strategies he has demonstrated works in global tech markets: invest in creativity, embrace data for intangibles, and lead loudly to grow globally.
- How long have you worked in the events industry and what keeps you interested in it?
I’ve been working in events for 15 years and I feel like the event ecosystem–largely due to advancements in technology–is moving faster than ever.
- Best (and worst?) moments working in the events industry?
Best moments are for our clients to see success and prove success using metrics. The worst moments were over the past year of so much extreme uncertainty.
- What was the last event on which you worked?
The last event I produced was a for client, designed to form a community of sales prospects around a new service offering.
- From your experience, how has tech been best utilised at an event?
A 3-day event I planed in Toronto which was an invite-only global C-suite audience featured a signature event with several artists working in artificial intelligence. Each artist installed their gallery-quality artworks which used bleeding edge technology in Evergreen Brickworks, a large abandoned brick-making factory. The artists were able to talk with guests about technology they used such as; humanoid robots, projection mapping, facial recognition, virtual reality, eye tracking, algohrythmic audio, and ambisonic audio. The best way to use tech at an event is when you are genuenely impressed by how (ideally how-well) it functions.
- We all learn from our mistakes! What was the biggest lesson you learned from a mistake since being in the industry?
Even though it’s late October in New York City, you might need portable air conditioners.
- What are you most looking forward to at Event Tech Live?
I’m looking forward to networking with my peers in the industry and open to forming new cross-industry partnerships and alliances.
- What do events, such as ETL, mean to you?
Like all events, Event Tech Live creates a place to gather and share knowledge and learn form one another.
- What can our delegates expect to take away from your session at ETL?
Hot Takes & Hot Potatoes promises to be a fast-moving panel with seasoned, snarky and scroupulous Experiential Marketing and Event Profs. You can walk away from the session with an actual clickable approval matrix in PDF-form that details the panelists’ hot takes on event tech innovation over the past year.
- Which one piece of tech couldn’t you live without?
Hue Lightbulbs & Sonos …and my smart hula hoop.
- Most pointless tech you have purchased?
Oh jeeze. It was pointless, but useful. A fidget spinner with flashing lights and a bluetooth speaker built-in. Still have it. Still use it.
Join Jared for his session: Hot takes on pandemic “innovation” and other hot potatoes
at ETL US & Canada on June 9th on the Omni Stage – Book your ticket here