Magipic AI Launches Real-Time Hot Lead Alerts, Pinging Exhibitors When a VIP Stops By

Name: Event Tech Live London 2026
Start: 2026-11-11T09:00:00+00:00
End: 2026-11-12T17:00:00+00:00
Location: Excel London

Adam Parry30 September 2026

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Available now as an add-on, the feature sends a push notification to an exhibitor’s phone or any device the moment a pre-selected hot lead leaves their details. Magipic AI will show it live at Event Tech Live London, Launchpad stand LP8, on 11 to 12 November.

Magipic AI, the AI event activation and lead attraction platform for expos and events, has launched real-time hot lead alerts, which send a push notification to an exhibitor’s phone or any device the moment a pre-selected hot lead leaves their details at the stand. Exhibitors decide who counts as hot, by job title, company, name or any other criteria, so the alert arrives while that guest is still at the stand. The add-on sits on top of Magipic AI’s one-selfie AI experiences, which reached 98% lead form completion on the booth iPad at Microsoft for Startups’ stand in Athens.

Exhibitors are under pressure to prove that every stand pays back. 81% of trade show attendees have buying authority (Source: Cvent), yet on a busy stand the best prospect can arrive, wait and leave while the team is talking to someone else. Speed matters: exhibitors who follow up within the first hour are 21 times more likely to qualify the lead (Source: Event Tech Live, The Event Lead Capture Landscape in 2026), yet most lead tools only show who visited after the show, when the moment has passed.

Magipic AI starts with the crowd. From just one selfie, guests get a branded AI experience, including video, magazine cover, calendar or comic, in seconds, and every souvenir lands on their phone with an instant invitation to share it, so the buzz spreads across the floor and online. A short form appears right before the reveal, so completing it feels like part of the reward. Hot lead alerts close the loop: the good noise pulls people in, and the alert tells the team exactly when a buyer they care about is standing in it.

The platform is used by exhibitors, event agencies, DMCs and organisers, and is fully white-labelled. At Microsoft for Startups’ stand at Panathēnea 2026 in Athens, Magipic AI delivered 300 leads in 12 hours. At Black Hat USA 2026, a cybersecurity company ran Magipic AI in its branded lounge with custom scenes and printed postcards, and came back for another activation. Hot lead alerts are available now as an add-on, and visitors can see them live at Event Tech Live London (11 to 12 November, Launchpad stand LP8).

“Every exhibitor wants a packed stand, but the crowd is only half the job. The other half is knowing when the right person is in it. With hot lead alerts, your phone tells you the second a buyer you care about stops by, so your team walks over while they’re still there, not three days later by email.”
Felicity Kay, Founder & CEO, Magipic AI

Key facts

Real-time hot lead alerts, available as an add-on: a push notification to the exhibitor’s phone or any device when a pre-selected hot lead leaves their details
Exhibitors choose the criteria: job title, company, name or others
300 leads in 12 hours at Microsoft for Startups’ stand, Panathēnea 2026, Athens
98% lead form completion on the booth iPad in Athens
Live demo: Event Tech Live London, Launchpad stand LP8, 11 to 12 November 2026

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Magipic AI Launches Real-Time Hot Lead Alerts, Pinging Exhibitors When a VIP Stops By

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