Integration of the Jabmo omnichannel ABM platform with the ON24 platform provides customers best-in-class marketing technology solutions to add engagement and first-person data into a single platform for Account-Based Marketing
Jabmo, the leading provider of Account-Based Marketing (ABM) solutions to the manufacturing and life sciences industries, today announced it is integrating the Jabmo Omnichannel ABM Platform with the ON24 platform. As part of the ON24 Partner Network, Jabmo is joining an ecosystem of more than 40 leading sales and marketing agencies, solutions integrators, and software companies to develop integrations, solutions, and services for mutual customers to advance their digital-first strategies. Jabmo is the first integrated ABM partner in the ON24 Partner Network at the premier level.
Nick Heys, CEO and Founder of Jabmo, said, “We are thrilled to partner with ON24 and allow our joint customers to integrate their valuable engagement and first-person data into the Jabmo ABM Platform. With the uncertainty of COVID-19, cancellations of in-person trade shows, and the rise in the remote workforce, virtual events have become a critical channel for revenue teams to engage with key accounts. ON24 is now our preferred partner for webinars and virtual events because we both share similar customers and expertise in the manufacturing and life sciences verticals. Together, Jabmo and ON24 are helping companies grow key accounts with a whole new data-driven approach to marketing and sales.”
The integration of ON24 into Jabmo’s Omnichannel ABM platform provides revenue teams with a 360-degree view of key account activity including both known and anonymous buying group members. The ON24 partnership adds to Jabmo’s existing omnichannel tracking capabilities including website, IP-based advertising, marketing automation, Google, LinkedIn, and Meta. Using Jabmo and ON24, B2B marketers can:
- Analyze anonymous buying intent signals for account selection and prioritization.
- Promote events and webinars to target accounts via account-based ads and email.
- Reach and engage target account buying groups worldwide including EMEA and APAC.
- Personalize the website experience at an account level.
- View all digital marketing campaign performance at an account level.
- Alert sales teams on key account buying intent surges identified in the ON24 platform.
The ON24 Partner Network provides a network of partners to easily integrate multiple solutions and unite first-person data with the ON24 platform. Customers use ON24 to drive digital engagement and capture actionable insights at scale that can be used with leading marketing automation, CRM, and sales and marketing solutions. With ON24, marketers have a one-stop-shop to accelerate innovation across their go-to-market operations and drive revenue growth.
“Jabmo is leading the way in omnichannel account-based marketing (ABM) and helping marketers reach, engage and grow revenue with their key accounts,” said Kris Jenkins, global head of strategic alliances and business development at ON24. “Jabmo and ON24 combine powerful digital engagement and ABM capabilities for marketers to better understand their audiences and use first-person insights to convert more prospects into buyers.”