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Adam Parry

Adam Parry

Intrado acquires Hubb, transforming the future of global events

Intrado Digital Media expands its leadership position as the world’s largest technology platform uniquely built for today’s omnichannel event marketplace

Intrado Corporation (“Intrado”), a global leader in technology-enabled services, announced on Friday that it has acquired Hubb, a leader in hybrid event management technology. As a result of the acquisition, Intrado Digital Media expands its category leadership, providing the world’s most comprehensive end-to-end solution for in-person, virtual, and hybrid events to thousands of clients around the world.

The Hubb Platform powers virtual, onsite, and hybrid events that bring brands to life and drives business growth by streamlining time consuming processes, mining profitable insights, boosting engagement, and improving ROI. By collecting, managing, and marketing event data more efficiently, Hubb powers high-impact, immersive, and personalized experiences. Forrester recently rated the Hubb Management Platform as a Leader in The Forrester Wave™: B2B Marketing Events Management Solution, Q1 2021. Hubb’s executive team and employees will join the Intrado Digital Media team to support clients and drive continued technology development and product innovation.

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