The Zurich-based interpretation provider is betting that the harder problem is not recording multilingual sessions, it’s finding the files again three weeks later.
Interprefy has launched Media Hub, a self-service platform that gathers recordings, transcripts, captions and multilingual audio from an event and keeps them in one place for 12 months after the doors close.
The company built its business on remote simultaneous interpretation, and the problem it is aiming at will be familiar to anyone who has run a multilingual conference. A single session produces a floor recording, a separate interpreted audio track for every language, caption files, and a transcript. Those assets typically end up split across the AV supplier’s delivery folder, the platform back end, and somebody’s shared drive. By the time the marketing team has tracked them all down, the window where post-event content actually gets opened has usually closed.
The timing is defensible. In the ICE Benchmarking Report 2024, produced with Cvent, event organisers ranked content creation as their single highest priority, scoring it 5 out of 5, ahead of attendee engagement, budget management, and venue selection. Amex GBT’s 2024 research put content at 38% as the largest contributor to a memorable attendee experience, ahead of venue at 27% and destination at 25%.
Worth noting for anyone building a business case: the 70% figure that circulates constantly in this area, usually phrased as 70% of marketers considering post-event amplification critical, traces back to a FreemanXP and Event Marketing Institute study from 2015, and it was measuring the perceived importance of social media channels rather than content operations. The more useful half of that study was always the gap. Roughly 70% called it important, and 37% rated themselves effective at it.
What Media Hub does
Interprefy lists five components:
- A direct secure link that opens on the event page, with no separate navigation
- Hosted access to event content for 12 months
- In-browser trimming of recordings and caption timing, with a finished video to download
- AI-generated written summaries in more than 80 languages, including languages that were not enabled during the live event
- A multilingual library holding session transcripts, audio by language and channel, interpretation-only or floor-filled audio files, and final videos with audio and captions burned in
What the AI summaries actually are
The fourth point needs stating precisely, because organisers will get asked about it. Interprefy confirmed to Event Tech Live that the summaries are generated by large language models working from the floor transcript, then produced in the target language. They are not a record of what a professional interpreter said in the room, and they are not the same process as the machine translation used for live events.
That is a straight answer, and it matters. For an internal recap or a social clip, the distinction is academic. For anything contractual, regulated, or likely to be quoted back at you, it is the whole ballgame, and the organisation circulating the summary owns that risk, not the vendor.
An event creates valuable multilingual content long after the live conversation has finished. With Media Hub, we’re putting that content directly into our customers’ hands, so they can access it quickly, adapt it to their needs and keep creating value from every multilingual event.
Oddmund Braaten, CEO, Interprefy
What happens at month 13
Interprefy says 12 months is the standard offering and anything beyond that is handled case by case. There is no contractual guarantee of longer retention, so for association congresses and annual flagships, where last year’s content is a live marketing asset right up to the next edition, the export path is the part to nail down at contract stage.
Asked what comes out, Interprefy listed video in MP4, floor audio and per-language audio in MP3 whether interpreter-generated or AI-generated, and transcripts in SRT, VTT and TXT, with the TXT version supplied as clean text without timestamps. Clips can be generated from specific moments with the relevant audio and captions attached. Enhanced transcripts using LLMs are described as coming shortly.
That is a more open export position than several event platforms offer, and it is worth checking against whatever your current supplier hands back.
The usage numbers
There is no named launch customer yet. Interprefy points instead to internal usage data: direct-link access to Media Hub has grown more than eightfold over a few months, and processing turnaround has fallen from around 27 minutes to under five.
The turnaround figure is the meaningful one. Under five minutes moves multilingual content from a next-week job to a same-day job, which is the difference between publishing while the event is still being talked about and publishing into silence. The eightfold growth figure comes without a starting number, so treat it as directional rather than as evidence of scale.
What to ask before you buy
Three questions for organisers looking at this:
- Are your interpreted audio channels currently being delivered to you at all, or are they staying with the supplier? If it’s the latter, that is the gap this fills.
- Who signs off on LLM-generated summaries in languages you did not interpret live, and against what standard?
- Get the retention terms in writing. Twelve months is the default and extensions are discretionary.
Media Hub is available now worldwide as part of Interprefy’s event services.
