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Guest Author

Guest Author

How unlocking data silos can unleash a raft of benefits for event organisers

Following Event Tech Live, Sophie Holt, director at VSef, explains how joining-up audience data will allow event organisers to create strategically vital competitive differentiators for their organisations.

“The pace of change has never been this fast, yet it will never be this slow again” – Justin Trudeau, Davos, 2018

Research from McKinsey has revealed that both hyperscale-tech companies as well as non-digital native companies have invested heavily in new digital strategies since the start of the pandemic.

Digital interaction with customers has accelerated by three to four years, while the share of digitally enabled products in the portfolios of executives has increased by seven years.

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