Transitioning from traditional face-to-face events to a virtual format can be a real challenge for planners. One of the toughest problems is deciding how to price your virtual event. With the tough economy, it is especially tempting to simply not charge for your event. This presentation urges planners to take a close look at the economics of virtual events and really understand the value you are delivering to your attendees.
Adam Parry is the co-founder and editor of the event industry’s global online magazine, www.eventindustrynews.com (EIN). As an avid technology evangelist, Adam coupled his 10+ years’ experience in the event industry with his passion for the latest tech trends to co-create Event Tech Live, Europe’s only show dedicated to event technology. On top of this, Adam is also the co-organiser of the Event Technology Awards, a world-renowned awards scheme showcasing the very best in event technology.