Audience engagement and monetization are among the top issues for virtual/hybrid event organizers. What options can you offer to your sponsors to deliver value and measurable ROI? What experience will your participants have before, during, and after the event? Is there a way to utilize different gamified experiences to drive audience engagement and enable advanced sponsorship opportunities? During this session, we will share some first-hand practice and success stories on how to employ interactive gaming experiences at virtual and hybrid events.