You can organise the best event, create the perfect agenda and choose the most unique location, but just because you build it, doesn’t mean they’ll come.
Events are an essential part of your marketing mix; we missed them when they stopped being live and we adapted to a new way of engaging our audiences. But how do you continue to engage with your audience after they’ve left your registration page without completing their “purchase”?
Your event booking system is no different to a shopping cart within an online retail site. Retailers use re-marketing tactics to ensure you don’t forget your potential purchase. How could event planners be re-marketing to their lost event registrations and why should we consider abandoned carts as potential conversion killers?
How abandoned carts can make or break your event – Event Tech Live London 2022
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Adam Parry
Adam Parry is the co-founder and editor of the event industry’s global online magazine, www.eventindustrynews.com (EIN).
As an avid technology evangelist, Adam coupled his 10+ years’ experience in the event industry with his passion for the latest tech trends to co-create Event Tech Live, Europe’s only show dedicated to event technology. On top of this, Adam is also the co-organiser of the Event Technology Awards, a world-renowned awards scheme showcasing the very best in event technology.
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