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Adam Parry

Adam Parry

Future Forecast of Events Integrated Experiences – what will shape Events Marketing?

The pace of change – both technological and sociological – has never been faster than it is today as the whole world adapts to the post-Covid era and new ways on how we connect and move around. This is especially the case in the events industry, which has pivoted from a base in physical space to one in cyberspace. A whole- scale change that has happened in less than six months!

Companies and attendees alike are on a pioneering venture into an evolution of event engagement that spans virtual, in-person and hybrid experiences. This rapid evolution, fueled by customer appetite to continue the mix of physical and digital, is expected to continue well beyond 2021. Join this session to learn more on how this switch from only physical to virtual places puts new emphasis on digital strategies, trends, storytelling, community and new technologies in events marketing.

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