From attraction to retention: a complete framework on audience engagement

49% of marketers say that audience engagement is the most significant contributing factor to having a successful event.
Engagement has won the agendas of Event Profs who intend to attract and retain attendees.

At other times, we could take the number of registrations as the primary metric for determining an event’s success. But without engaging and retaining event attendees, attendance is nothing.

Faced with so many digital options fighting for one’s attention, engaging and retaining event attendees is one of the most valuable KPI to determine your project’s success.


This keynote presents the stages, best practices and recommendations of tools for audience engagement.

At the end of this session, rather than simply having a checklist, you’ll have a clear framework for managing virtual and hybrid events:

  1. Firstly and above all else comes the content quality.
  2. Secondly, the ability to capture and retain the attention of the audience.
  3. Finally, the old but gold networking.

Who’s this keynote for?

This speaking engagement is highly recommended for:

  • Event Profs
  • Senior Managers
  • Executives In summary, it’s been made for Marketing and Business Professionals responsible for reporting and proving the performance of virtual and hybrid events to other stakeholders and team members. It fits the needs of both corporations and agencies reporting directly to clients.