Experience Design in a Hybrid Event Future

As we now see a light at the end of the pandemic lockdown tunnel, everyone seems to be in agreement that the future of events is going to be some form of hybrid. A hybrid event is most commonly defined as a tradeshow, conference or other meeting that combines a “live” in-person event with a “virtual” online component.

Online event technologies will now be an integral part of the live experience. As a result, we will continue to see adoption of new experience technologies, apps, social media, AI, VR, drones, interactive video, projection mapping, holograms and more.

But the adoption of digital event technology does not replace the need for experience design – in fact technology should probably be one of the last decisions made – after event objectives, audience value proposition, attendee journey, content and engagement strategy is defined.

In this new hybrid world, relying on traditional planning approaches and expertise that the events industry has been using for years will not be sufficient to create the next generation of integrated live and virtual experiences. A new interdisciplinary approach that engages a much wider range of skills and disciplines is the future of experience design in an increasingly digital world.

In this session we will explore how emerging experience design approaches and best practices can enable event planners to apply technology solutions in the best and most meaningful ways to enhance and extend the hybrid event experience?

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