Attendees aren’t just passive participants anymore. They’re under pressure from clients, bosses, and deadlines—sometimes right in the middle of your event.
If your show doesn’t provide the space for them to stay connected, they’ll leave.
As Jon Noonan of -45dB puts it: “The client doesn’t care if you’re at a show—they want it now.”
This isn’t just about convenience—it’s about keeping your audience in the room.
#EventTech #EventProfs #ConferencePlanning #AttendeeExperience #EventDesign
Adam Parry is a founder, researcher and content creator, and one of the leading voices in the events industry. With over two decades of experience building conferences, producing original research, and creating content across event tech, marketing tech, and media tech, he brings a unique perspective on where technology and human experience intersect. A regular speaker, podcast host, and guest on industry shows, Adam is known for his optimistic outlook on the future of live experiences and his commitment to helping the industry move forward. Now based in Dubai, he brings a global perspective to his work - connecting ideas, people, and trends from across the world of events.
RainFocus has put three things on the record about its Model Context Protocol server that no other event platform has. One of them is an admission, and it applies to every vendor in this sector, not just to them. TL;DR RainFocus exposes 123 admin MCP tools across 17 domains. Seven of them can send data…
Pre-event advocacy fills the room. What happens to a speaker's ideas after they leave the stage has been the missing piece, and it is where AI session summaries finally become useful. Speaker advocacy has worked well for years, and it works before the doors open. Platforms like Premagic, Gleanin, and Snoball give speakers and attendees…
The Zurich-based interpretation provider is betting that the harder problem is not recording multilingual sessions, it's finding the files again three weeks later. Interprefy has launched Media Hub, a self-service platform that gathers recordings, transcripts, captions and multilingual audio from an event and keeps them in one place for 12 months after the doors close.…
Jomablue has released Sponsor & Exhibitor Manager, which reads an uploaded sponsorship prospectus and builds the event and sponsor programme from it in minutes. Adam Parry on the product and the more interesting decision behind it: shipping it as a standalone tool rather than as another module. For 15 years, the money in event technology…
Planner Assistant is now live for all EventsAir customers, giving planners instant, natural-language answers and visualizations across their event data, and the ability to take direct action on what they find. EventsAir, a global leader in event management technology, today announced that Planner Assistant, part of its Air Intelligence suite, is now live and available…
Following its successful deployment at NiCE World, Ailias will showcase the next generation of conversational event experiences at Event Tech Live 2026 AI Digital Human company Ailias has announced the successful deployment of a photorealistic conversational AI Digital Human at NiCE World 2026, demonstrating how event organisers can extend keynote presentations into personalised, one-to-one conversations…
Exposure Analytics has published the first behavioural benchmark for physical spaces. The framework is the important part, and the dataset underneath it needs reading carefully before anyone starts quoting the headline number. TL;DR The Physical Engagement Index 2026 benchmarks 43.8 million measured visitors across more than 3,000 events since 2020. It reports a global engagement…
Expanded technology delivery platform business brings together technology, people, digital, print, logistics and managed services within a unified international group. One World has unveiled One World Group, creating a broader global technology and services organisation built on the infrastructure and international presence developed by the business over the past 16 years. The launch represents a…
The show will put the platform to work on its own audience acquisition and sponsor prospecting, and share what it learns with the industry Event Tech Live has appointed Super Benji as Official Growth Partner of its London show, which takes place at Excel London on 11 and 12 November 2026. Super Benji is an…
ADITUS has put a trade fair registration system inside Claude, with 125 tools that can write to live event data and 19 that can delete it. The question worth asking is not what AI can now do to your event. It is what stops it. The short version ADITUS Evo is listed in Anthropic’s Claude…
The former SIAL Canada CEO joins the advocacy marketing platform, bringing the organiser's side of the table to Snöball's leadership team. Snöball has appointed Tony Melis as chief operating officer. He joins from SIAL Canada, the agri-food trade show that sits within the Comexposium group, where he was CEO of a show the company says…
The first sessions for Event Tech Live London 2026 are now published. The show runs 11 to 12 November at Excel London, across four stages. Speakers confirmed in this first wave come from Terrapin, Informa, Easyfairs, George P. Johnson, Hemming Group, Clarion Events and CI Group. More will go live over the coming weeks as…
The listing gives Cvent planners a route to human interpretation and AI translation without a separate vendor. The more interesting question is where multilingual support now sits in the stack. TL;DR: Interprefy has listed on the Cvent App Marketplace under Accessibility. Cvent planners can now add its professional interpreters and AI speech translation, in more…
RainFocus has launched a Sales Module built to turn events into a governed, measurable sales channel. The product is interesting. The argument underneath it is the bit worth paying attention to. For as long as most of us have been in this industry, events have sat in the wrong column. Cost centre. The line finance…
Gramercy Tech won Best AI for Attendee Engagement, Networking & Matchmaking for Seek, an AI-powered activation that turned an entire conference floor into a playing field, with Google Gemini as the real-time judge. Every experienced event professional knows the quiet problem with large internal conferences: programming is passive, networking is largely accidental, and energy drops…
MementoPhoto.AI won Best AI for Personalisation of the Attendee Journey for turning the thousands of photos captured at every event into a real-time, individual experience. Every event produces thousands of high-quality photos, and almost all of them go to waste. They sit scattered and unsorted, difficult to access, and the people actually in them rarely…
First Sight Media and MyGraduationClip won Best Collaboration Between Agency/Organiser & AI Supplier for a partnership that turns a full-length ceremony into a personalised, shareable clip for every graduate, in minutes. Graduation is one of the most emotional and shareable moments in a person’s life, but for years the technology around it worked against that.…
A Berlin team combined more than two decades of attendee-management experience with advanced AI and full-stack engineering to build an Event Intelligence Platform from the ground up. The result won Best AI for Registration & Onboarding, and points to where the whole industry is heading. Most event technology has spent the last decade getting digital.…
The platform has opened its event data to the AI assistants planners already use. It is a bigger move than another copilot, and it shifts the hard questions from one event to the whole portfolio. I recently caught up with Muhammad Younas, CEO of vFairs, and he ran through what the platform shipped in the…
Momentus Technologies is building AI into every corner of the venue and event lifecycle: Momentus AI for Sales, AI for Events, and AI for Finance, three purpose-built layers designed to give sales, operations, and finance teams the same thing - a straight answer, in seconds, without chasing a spreadsheet or a specialist. Running horizontally across…
The only trade show dedicated entirely to event technology. Two days, four stages, free to attend. 11-12 November 2026, Excel London.
